Craft fairs are an excellent way to get your handmade business noticed and expand your customer base. Not only do you get to showcase your products, but you also get to connect with other crafters and potential customers. However, signing up for every fair that comes your way can be overwhelming and counterproductive. That’s where Whitney Surane’s expert advice comes in.
Whitney, a seasoned craft fair veteran, understands the importance of doing your research before signing up for a fair. In her post for the Creative Income blog, she shares her valuable insights on how to choose the right craft fair for your business.
One of the key takeaways from Whitney’s post is that not all craft fairs are created equal. Each fair has its own vibe and attracts a different audience. Therefore, it’s important to research the fair’s target audience, location, and reputation before signing up. Additionally, Whitney emphasizes the importance of setting goals for your participation in the fair, such as gaining exposure or making sales, to ensure that your time and investment are well spent.
Whitney also provides tips on how to prepare for the fair, from creating an eye-catching display to bringing enough inventory and promotional materials. Her comprehensive checklist covers everything from pricing your products to setting up your booth, ensuring that you are fully prepared to make the most out of your craft fair experience.
In short, Whitney’s post is a must-read for any handmade business owner looking to take their business to the next level by participating in craft fairs. With her expert advice and practical tips, you’ll be well-equipped to choose the right fair and make the most out of your participation.
Read more of the post here- 5 Things to Keep in Mind Before Signing up for a Craft Fair.
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