Kids can design own toys

This is such a fun idea. Shidonni is a company that will take a kids drawing and turn it into a toy for them. If you’re crafty this would be a fun thing to do for your kid yourself and if not here is this cool service that does it for you. However, I think it is too expensive and maybe I’m just a grump but am I paying for the “special pet ID card”? Or what? It does look like they create a nice high quality plushie and they have a nice looking online interface for drawing your toy.