I have died and gone to cute beer heaven

hitachino nest beer

Originally uploaded by elphster

I didn’t even know there WAS a cute beer heaven but I guess that is the genius of packaging design. It takes you to a place were cute fat owls look at you with big eyes begging you drink their beer.

You can read a review of Hitachino Nest Beer at 52brews blog.

And you can look at the rest of their cute labels at The Die Line Blog.