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5 ways to use Instagram for your handmade business.

July 25, 2015 by Katie Smith Leave a Comment

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Are you on Instagram? Yes? Me too! So many people are and there is a huge crafting community on instagram, so what better place to promote your products? If you don’t know what instagram is, here’s a good description from wiki:

  • “Instagram is an online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, and share them on a variety of social networking platforms, such as Facebook, Twitter, Tumblr and Flickr.”

Here are 5 of my best tips on ways to use instagram to promote your handmade/indie business:

1. Post product photos, prices & descriptions.
2. Use hashtags. Do you make really cute pet costumes? Try using hashtags like #pets #dogs or #halloween to reach more viewers!
3. Run sales & promote coupons. Promote a coupon to just your Instagram followers!
4. Share behind the scenes peeks at your handmade process. I love seeing how things are made, so I really like it when artists I follow share little peeks at their art process.
5. Share selfies. No, really! People love seeing that a “real person” is behind the product, so be sure to share a few pictures of yourself. It doesn’t have to be your face- try photos of you holding your artwork/product, or just include your hands or feet in the picture.

 

How do you use instagram for your business?

 

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Independent Crafters Information

On the Indie Crafts section of CraftGossip I like to support other indie artists by posting tips about running a handmade business, blogging and other helpful information. Once a week I try to feature handmade shops to showcase their work. I also like to share trendy, popular DIY's that I think are amazing and hope you do as well. If you are an Independent Artist or want to start a handmade business, this is the place to find resources. Or if you just love DIY's and everything crafty I hope you'll find some fun projects to make and be inspired by the artists I feature!

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