Have you heard about virtual craft fairs? It’s an idea that’s gaining ground in with many crafters who sell online, as a way to promote their products in the increasingly crowded global markets. Virtual craft fairs work via networking and newsletters, promoting a group of artists and crafters who sell complimentary items, to all of their visitors and followers, connecting people who like handmade gifts and items with those who make them in smaller, easily shoppable groups. The nice thing about virtual craft fairs is the lack of booth fees, a cost that has increased dramatically in the recent years. The fairs direct traffic to the online presence you already have, so there’s no extra work or time involved beyond promoting it through your networks. You can read more at Southernly Haute or on the Creative Income Blog.
By Rosie Bromberg