While compiling my list of resources for my post on craft show displays, I stumbled across this great article on The Crafts Report, explaining simple tips to make your craft show experience successful.
This is one of the best, most comprehensive lists for crafts just starting to do shows that I’ve found. Even for those returning to the craft show circuit (like myself) it is a wonderful list of reminders and tips that will come in handy, like when to apply, how to set up your booth, what to bring, and a little sales psychology to help you on your way. My advice, read all you can! More information can never hurt you.
As a small business owner and a frequent participant in craft shows, I have learned a lot about how to make the most out of the experience. Whether you are a seasoned vendor or a first-timer, these simple tips will help you ensure that your craft show experience is a success.
Be Prepared: Before the show, make sure you have everything you need, such as business cards, a cash box, price tags, and a booth setup that showcases your products. Double-check that you have everything packed and ready to go the night before the event.
Know Your Audience: Research the event and the attendees to get a better understanding of what they are interested in. Tailor your products and displays accordingly to attract their attention and stand out from the competition.
Engage with Your Customers: Be friendly and approachable. Encourage customers to interact with your products by setting up a demonstration or offering samples. Be ready to answer any questions they might have and share your story and passion for your craft.
Keep Your Booth Organized: A well-organized booth is more attractive to customers and easier for them to browse through. Keep your products organized and easy to access, and make sure everything is clearly priced.
Follow Up: After the event, follow up with potential customers by sending a thank-you email or offering a special discount code. Keep a record of their contact information and follow up again in the future.
By following these tips, you can make your craft show experience a success and leave a lasting impression on potential customers. Remember, every interaction is an opportunity to promote your brand and grow your business.
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